Created for the one and only museum dedicated to Puerto Rico's native son, Roberto Clemente. This campaign highlights the duality of his life's passions – baseball and giving. The art direction of tearing various layers of paper serves as a metaphor for his life's depth. To make that depth feel real, the collages were actually all done by hand, i.e. "the old fashioned way," not on a computer. The posters were used at the annual fundraiser for the museum.