The See Art campaign to promote the Rochester Contemporary Art Center (RoCo) was so successful, the client returned for another campaign. The insight and goal was the same – to get the Rochester community to come SEE the art at the center. This year we leaned into a Bauhaus style design with a giant eye pulling people in to read the witty headlines. The campaign used posters, social posts and direct mail to help raise awareness and funds for the center’s nonprofit gallery, artist studios and exhibitions.